01
Highlight detection
Reads the transcript and audio energy to suggest moments that work on their own — and explains why.
AI clipping for podcasters, streamers, educators and brands
Long video in.Short clips out.
Hook It finds the moments worth sharing in your long videos, reframes them to vertical and captions every word — ready for TikTok, YouTube Shorts and Instagram Reels.
Free plan · No credit card required
Source · The three-second rule16:9 · 0:30
0:000:150:30
IN 0:00OUT 0:19
Clip · 9:160:19
Reframed + captioned · Auto Viral
Real output: rendered by Hook It from original demo footage.
Made forPodcastersStreamersEducatorsCoachesSocial media managersSmall businesses
01The cut
Watch a long video become a clip.
Pick an example: the source, the vertical clip the engine produced, and the log of every decision it made along the way.
Source video16:9 · 0:30
The three-second rule
Cut log
- Moment kept
- 0:00 → 0:19
- Editorial score
- 82 / 100
- Words transcribed
- 85
- Clips suggested
- 2
- Caption style
- Auto Viral
- Source length
- 0:30
- Clip length
- 0:19
Clip out9:16
Original demo footage: synthetic voices and generated visuals — no third-party video.
02How it works
Three steps. No timeline required.
- 01IN
Drop your video
MP4, MOV, MKV or WEBM. Hook It reads its length, resolution and audio track.
- 02CUT
Let the engine cut
Word-level transcription, detection of moments that stand on their own, synced captions and vertical reframing.
- 03OUT
Download and post
Validated vertical 9:16 MP4s, SRT captions and a ZIP of the whole project. Post them wherever you like.
03Examples
A contact sheet of real output.
Every clip below was rendered by the Hook It engine. Hover to play — tap on mobile.
- 01A0:19Entertainment
Why do most short videos lose their audience in 3 seconds?
- Style
- Auto Viral
- Platform
- TikTok
Dynamic captions, strategic zooms, on-screen hook.
Tap to play
- 02A0:13Podcast
You stop polishing forever and you start shipping
- Style
- Podcast
- Platform
- YouTube Shorts
Clean captions, speaker-focused framing, subtle zooms.
Tap to play
- 03A0:17Education
It is a shape that looks similar no matter how far you zoom in
- Style
- Educational
- Platform
- Instagram Reels
Clear word-by-word captions and key phrase call-outs.
Tap to play
- 04A0:19Business
For a video tool, that might be how many people export their first…
- Style
- Minimal
- Platform
- All platforms
Clean, professional, restrained editing.
Tap to play
- 05A0:20Gaming
Did you see that?
- Style
- Gaming
- Platform
- TikTok
Energetic captions at the top, fast pacing, gameplay stays visible.
Tap to play
04Captions
Captions with a point of view.
Switch styles and watch it change. The preview runs the exact composition used for the final export, on a real video.
Live preview — the final export is encoded on the server.
Bold Viral · 9:16
05Features
An editor's instincts, automated.
02
Smart reframe
Landscape becomes vertical: the speaker stays centred, or two people go split-screen.
03
Animated captions
Synced word by word to the voice, fully editable, in six distinct styles.
04
Many clips per video
One source, up to ten clips depending on your plan.
05
Editing styles
Viral, Podcast, Gaming, Educational, Minimal or Cinematic — each one really changes the render.
06
A Studio when you want it
Adjust boundaries, words, framing, zoom and music in a real editor — then re-render.
06The app
Calm, clear and quick to learn.
Real screenshots of the application, taken on a demo account.
Hook It · Dashboard
07Private beta
Free during the private beta
Hook It is in private beta: access is by invitation and completely free. No paid plan is offered and no payment method is requested.
FAQ
Frequently asked questions
01What is Hook It?
An online tool that turns a long video (podcast, stream, interview, lesson…) into captioned vertical clips, ready for TikTok, YouTube Shorts and Instagram Reels.
02How does it work?
Upload a video, pick the platform, the number of clips and a style. Hook It transcribes, finds the best moments, reframes to 9:16, adds captions and exports validated MP4s.
03Do I need video editing skills?
No. The defaults are enough; a simple editor then lets you adjust boundaries, captions, framing or zoom if you want.
04Can I create TikTok and YouTube Shorts?
Yes. Exports are vertical 9:16 (720×1280 during the beta) and fit TikTok, Shorts and Reels.
05Which video formats are supported?
MP4, MOV, MKV and WEBM. Maximum length and size depend on the beta limits.
06How do credits work?
1 credit = 1 minute of source video processed, rounded up. Credits are only charged if the analysis succeeds; downloading or tweaking a clip is free.
07Can I edit generated clips?
Yes: title, boundaries, caption text, style, colours, size, position, framing and zoom. Then re-render.
08Is the beta free?
Yes. During the invitation-only private beta, Hook It is completely free: 30 credits per month, no credit card (720p exports with watermark).
09What content am I allowed to upload?
Only videos you created or are authorised to edit and publish. A public video is not copyright-free, and adding captions does not make a reuse lawful.